The Technological Anthropologist

If you are reading this on your PDA then you may have already seen this article in MarketingSherpa. This is bad news for people who depend on email marketing. “64% of key decision makers are viewing your carefully crafted email on their BlackBerrys and other mobile devices, according to new MarketingSherpa data. And, chances are, your email looks downright awful.” The good news is you can format your emails for the small screens and still get your message across.

The complete article is here.

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A number of months ago I coined a phrase which aptly describes what EZ Data Solutions does, namely “technological anthropology.”

Anthropology - the study of human beings and their activities (such as “cultural anthropology”).

Technology - the study of a craft, system(s) or method(s).

So as technological anthropologists, we examine your activity - your business - and determine the best application of technology to that business culture.